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Executive Summary: The AHC was founded in 2005 to promote collaboration between the public and private sectors in responding to all hazards. The AHC is a member-based organization that represents the emergency management, homeland security, and business communities. The AHC's members include state and local government agencies, private sector companies, and non-profit organizations.
All Hazards Consortium (AHC) is a non-profit organization that brings together public and private sector stakeholders to address and mitigate all hazards facing communities across the United States.
Effective lead generation strategy using Subject-Matter Expert (SME) Courses results in 245% increase in client conversions and created an evergreen sales asset for All Hazards Consortium
This case study outlines AHC's experience with the Storm School - A Trade School For Crisis Managers. These courses were conducted to support virtual exercises and summit events, and is designed to capture information and processes used by state and industry emergency managers to prepare, respond, and recover from disasters.
In 2021, AHC recognizes the need for rapid training of new personnel in crisis leadership roles. "Go-to" individuals are leaving organizations at an alarming rate, which can have a significant impact on progress and stakeholder perception. Both the private and public sectors face these challenges and require seamless execution and preparedness to meet stakeholders' expectations.
In response, AHC launched the Storm School - a reliable platform for mentorship, learning, and networking to prepare organizations for real-world crises, offering insights from experienced professionals to help clients achieve success.
This unique trade course in the field of crisis management is designed to help organizations better understand the landscape of the subject-matter, regardless of their current level of experience.
Online Courses : This instructor group was formed in March 2021 at the private sector's request to improve operational training for crisis managers, comprising former electric sector professionals with 40+ years of experience.
AHC identified a need for a forum that that leverages electric sector experiences, to learn from experts, close knowledge gaps, and ease experience transitions.
The courses consist of experienced subject-matter experts and supporting partners.
The AHC's mission is to promote the coordination of public and private sector resources to enhance the nation's ability to prepare for, respond to, and recover from all hazards. The AHC achieves this mission by facilitating communication and collaboration between its members and providing them with access to resources and information.
The AHC faced several challenges during its development and implementation, including:I was frustrated with the lack of results we were seeing from our high ticket consultancy. I knew that leadership was important for our organization, but I wasn't sure how to make it work for us.
To address limited resources and technical difficulties in planning and executing their online courses, the AHC implemented strategic partnerships with industry experts, and robust marketing strategies through various channels.
They also worked with Tier1 Marketing Solutions to ensure that the technical aspects of the course were seamless and user-friendly.
To overcome these challenges, AHC implemented several solutions, including:
The Storm School courses are a valuable resource for AHC's lead generation strategy and stakeholders. Strategic partnerships and collaborative planning were used to develop a high-quality course that attracted attendees and demonstrated expertise, resulting in a 245% increase in client conversions and a 70% completion rate. This highlights the importance of leveraging multiple sources to create valuable content that generates leads and provides value to stakeholders.
Leverage Industry Expertise to Create Valuable Resource: 245% increase in client conversions and 70% completion rate
AHC's Storm School platform resulted in a significant increase in client conversions and engagement. The courses, developed through collaborative planning and leveraging strategic partnerships, offered valuable insights from experienced subject-matter experts. The 70% completion rate indicates that attendees found the courses informative and engaging.
Professional development courses can add value to B2B organizations by providing attendees with valuable insights into relevant topics, networking opportunities with like-minded professionals, and enhancing their skill sets. This allowed AHC to build trust and credibility with potential clients, ultimately contributing to the sales process of their high ticket services and products.
Collaborative Planning & Strategic Partnerships: Leveraging expertise and resources from multiple sources to create valuable content.
In the highly competitive digital marketplace, building a strong online brand presence is essential for driving sales of high-ticket products and services. AHC's collaborative planning approach and strategic partnerships with industry experts and subject-matter experts to create high-quality courses showcase the value of leveraging multiple sources of expertise to create valuable content that supports the sales process.
The digital format of the course allowed AHC to overcome limited resource challenges and reach a larger audience while reducing costs associated with course creation. Additionally, Tier1 Marketing Solutions' robust marketing campaign helped the course reach a broad audience, resulting in a 23% conversion rate and a 70% replay watch rate.
Online Course as Lead Generation Strategy: Integral part of AHC's lead generation strategy and valuable resource
Online courses can streamline the sales process of high-ticket services and products by enabling prospects to quickly delve into the due diligence process. By reducing the amount of time prospects need to invest in planning to meet with you and learn about your solutions, courses can provide a convenient and efficient way for prospects to gain a deeper understanding of your offerings and move closer to making a purchasing decision.
At the end of the day, the ultimate goal of online brand marketing is to drive revenue for your organization. Our team will work with you to create an online brand strategy that helps you achieve your revenue goals.
In conclusion, AHC's Storm School online platform exemplifies how organizations can leverage expertise, partnerships, and marketing to generate leads and provide value to stakeholders. The valuable courses created by subject-matter experts resulted in a 245% increase in client conversions, while the collaborative planning approach and strategic partnerships created a high-quality course with increased visibility and audience. Effective marketing and outreach strategies promoted the courses to a broad audience, making them a crucial component of AHC's lead generation strategy and valuable resource for stakeholders.
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