Executive Summary: The AHC was founded in 2005 to promote collaboration between the public and private sectors in responding to all hazards. The AHC is a member-based organization that represents the emergency management, homeland security, and business communities. The AHC's members include state and local government agencies, private sector companies, and non-profit organizations.

All Hazards Consortium (AHC) is a non-profit organization that brings together public and private sector stakeholders to address and mitigate all hazards facing communities across the United States.

Effective full-funnel strategy using webinar series results in 130% increase in leads and 96% lower CPL for All Hazards Consortium

Introduction

This case study outlines AHC's experience with the Business Resiliency Virtual Discussion Series (BRVDS), a virtual event designed to foster discussions and share best practices related to business resiliency during the COVID-19 pandemic.

Background

In March 2020, the COVID-19 pandemic hit the United States, causing unprecedented disruptions to businesses across the country.

In response to the pandemic, AHC launched the Business Resiliency Virtual Discussion Series (BRVDS) in collaboration with several partners, including the National Business Emergency Operations Center (NBEOC), the U.S. Chamber of Commerce Foundation, and the Federal Emergency Management Agency (FEMA).

BRVDS was designed to provide a platform for business leaders, emergency managers, and government officials to share their experiences and insights related to business continuity during the pandemic.

The Business Resiliency Virtual Discussion Series (BRVDS)

Discussion Webinars Series : BRVDS is designed to be interactive and engaging, with participants encouraged to ask questions and share their experiences.

BRVDS is a virtual discussion series that brings together experts from the public and private sectors to discuss topics related to business resiliency.

The series consists of webinars, each focusing on a specific aspect of business resiliency, such as crisis communication, supply chain management, and workforce continuity.

• BRVDS is open to all AHC members and non-members, with registration required.
• ​​BRVDS typically consists of several sessions, each focused on a different aspect of business resiliency.
• Topics covered in past BRVDS sessions have included crisis management, supply chain resiliency, and cyber security.
• ​​​BRVDS provides participants with access to information, resources, and best practices that can help them improve their organization's resiliency.

Challenges

The AHC's mission is to promote the coordination of public and private sector resources to enhance the nation's ability to prepare for, respond to, and recover from all hazards. The AHC achieves this mission by facilitating communication and collaboration between its members and providing them with access to resources and information.

As an organization, AHC knew how important it is to establish a strong online presence. With dozens of organizations competing for attention on online media, it can be tough to stand out. Despite their best efforts, they had been struggling to gain traction on traditional online media. They'd tried running ads, creating content, and pdf's but nothing seems to be working.

The AHC faced several challenges during its development and implementation, including:

• Limited Resources - As a non-profit organization, AHC had limited resources to devote to the BRVDS. The team had to work with a small budget and a limited staff, which made it challenging to develop and execute a comprehensive virtual event.
• Technical Difficulties - Given the sudden shift to virtual events caused by the pandemic, AHC had limited experience with virtual event planning and execution. As a result, the team had to overcome several technical challenges, such as ensuring that all participants could access and engage with the webinars.
• Limited Attendance - Given the ongoing pandemic and the flood of virtual events occurring at the same time, AHC faced challenges in attracting and retaining a large audience for the BRVDS. The team had to develop effective marketing and outreach strategies to ensure that the webinars reached a broad audience.

Solutions

To address limited resources and technical difficulties in planning and executing their virtual event, the AHC implemented strategic partnerships with other organizations, collaborative planning with subject matter experts, and robust marketing strategies through various channels.

They also worked with Tier1 Marketing Solutions to ensure that the technical aspects of the virtual event were seamless and user-friendly.

To overcome these challenges, AHC implemented several solutions, including:

• Strategic Partnerships - AHC partnered with several organizations, including the NBEOC, the U.S. Chamber of Commerce Foundation, and FEMA, to develop and promote the BRVDS. These partnerships helped to increase the series' visibility and attract a larger audience.
• Collaborative Planning - AHC collaborated with its partners and subject matter experts to plan and develop the BRVDS content. This approach allowed the team to leverage expertise and resources from multiple sources and develop a comprehensive and high-quality series.
• Robust Marketing - Tier1 Marketing Solutions developed a robust marketing strategy to promote the BRVDS. The team used various channels, including social media, email marketing, and targeted outreach to relevant stakeholders, to reach a broad audience.
• Technical Support - AHC worked with Tier1 Marketing Solutions to ensure that the technical aspects of the BRVDS, such as platform accessibility and webinar registration, were seamless and user-friendly.

Results - Success Stories

Increased Brand Awareness: In response to COVID-19, Tier1 Marketing Solutions helped increase leads by 130% in nine months by promoting the Business Resilience Virtual Discussion Series - an niche educational resilience discussion series with state and multiple sectors, conducted over 90 sessions.

Conclusion

Based on the results we achieved for the All Hazards Consortium, it's clear that online media marketing can be an incredibly powerful tool for small businesses looking to grow their online presence. By developing a customized strategy that speaks to your target audience and showcases your brand's unique personality and values, you can attract new followers, increase engagement, and drive revenue for your business.

At Tier 1 Marketing Solutions, we pride ourselves on delivering exceptional results for our clients, and we're committed to helping businesses succeed in the digital age. Whether you're looking to grow your social media audience, increase brand awareness, or drive revenue, we have the expertise and experience to help you achieve your goals.

Contact us today to learn more about how we can help your business succeed with online brand marketing.