" Builds Audience Fast" - AHC
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Executive Summary
All Hazards Consortium (AHC) is a non-profit organization that brings together public and private sector stakeholders to address and mitigate all hazards facing communities across the United States.
The AHC was founded in 2005 to promote collaboration between the public and private sectors in responding to all hazards. The AHC is a member-based organization that represents the emergency management, homeland security, and business communities. The AHC's members include state and local government agencies, private sector companies, and non-profit organizations.
Number of Stakeholders: 10,000+
Industry: Disaster Response
HQ Location: Washington DC, area
Listen To The Overview
Introduction
This case study outlines AHC's experience with the Business Resiliency Virtual Discussion Series (BRVDS), a virtual event designed to foster discussions and share best practices related to business resiliency during the COVID-19 pandemic.
Background
In March 2020, the COVID-19 pandemic hit the United States, causing unprecedented disruptions to businesses across the country.
In response to the pandemic, AHC launched the Business Resiliency Virtual Discussion Series (BRVDS) in collaboration with several partners, including the National Business Emergency Operations Center (NBEOC), the U.S. Chamber of Commerce Foundation, and the Federal Emergency Management Agency (FEMA).
BRVDS was designed to provide a platform for business leaders, emergency managers, and government officials to share their experiences and insights related to business continuity during the pandemic.
The Business Resiliency Virtual Discussion Series (BRVDS)
BRVDS is a virtual discussion series that brings together experts from the public and private sectors to discuss topics related to business resiliency.
The series consists of webinars, each focusing on a specific aspect of business resiliency, such as crisis communication, supply chain management, and workforce continuity.
- BRVDS is open to all AHC members and non-members, with registration required
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BRVDS typically consists of several sessions, each focused on a different aspect of business resiliency.
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Topics covered in past BRVDS sessions have included crisis management, supply chain resiliency, and cyber security.
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BRVDS provides participants with access to information, resources, and best practices that can help them improve their organization's resiliency.
Registration Rate: 35+%
Attendance Rate: 60%
Replay Watch Rate: 40%
Challenges
"I was frustrated with the lack of results we were seeing from our online media efforts. I knew that thought leadership was important for our organization, but I wasn't sure how to make it work for us."
- Tom Moran, CEO of All Hazards Consortium
Solutions
- Strategic partnerships - AHC partnered with several organizations, including the NBEOC, the U.S. Chamber of Commerce Foundation, and FEMA, to develop and promote the BRVDS. These partnerships helped to increase the series' visibility and attract a larger audience.
- Collaborative planning - AHC collaborated with its partners and subject matter experts to plan and develop the BRVDS content. This approach allowed the team to leverage expertise and resources from multiple sources and develop a comprehensive and high-quality series
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Robust marketing - Tier1 Marketing Solutions developed a robust marketing strategy to promote the BRVDS. The team used various channels, including social media, email marketing, and targeted outreach to relevant stakeholders, to reach a broad audience
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Technical support - AHC worked with Tier1 Marketing Solutions to ensure that the technical aspects of the BRVDS, such as platform accessibility and webinar registration, were seamless and user-friendly
" I was blown away by the results that we achieved with Tier 1 Marketing Solutions. Their team is incredibly knowledgeable and dedicated to their clients"
- Tom Moran, CEO of All Hazards Consortium
Results - Success Stories
Increased Brand Awareness: In response to COVID-19, Tier1 Marketing Solutions helped increase leads by 130% in nine months by promoting the Business Resilience Virtual Discussion Series - an niche educational resilience discussion series with state and multiple sectors, conducted over 90 sessions.
Audience Growth
We specialize in helping organizations grow their online brand audience. By developing a targeted strategy that resonates with your target audience, we'll help you attract new followers, increase your reach, and build a strong community around your brand.
Thanks to Tier 1 Marketing Solutions, we've been able to grow our organization's online brand audience. Their team really knows what they're doing when it comes to online brand marketing!. - All Hazards Consortium
Increased Brand Awareness
Lead generation for attendees:
Added over 1,000 new registrants first 18 months.
In today's crowded digital landscape, it's more important than ever to establish a strong brand presence online. We'll help you develop a online brand strategy that showcases your organization's unique personality and values, and ensures that you stand out from the competition.
Working with Tier 1 Marketing Solutions has been a game-changer for our organization. Thanks to their help, our brand is now more visible than ever before, and we're seeing a significant increase in brand recognition and loyalty. - AHC
Increased Revenue
Lead generation for sales:
increase leads by 130% in nine months
At the end of the day, the ultimate goal of online brand marketing is to drive revenue for your organization. Our team will work with you to create a online brand strategy that helps you achieve your revenue goals, whether that's through increased membership or increased engagement with existing members.
Conclusion
Based on the results we achieved for the All Hazards Consortium, it's clear that online media marketing can be an incredibly powerful tool for small businesses looking to grow their online presence. By developing a customized strategy that speaks to your target audience and showcases your brand's unique personality and values, you can attract new followers, increase engagement, and drive revenue for your business.
At Tier 1 Marketing Solutions, we pride ourselves on delivering exceptional results for our clients, and we're committed to helping businesses succeed in the digital age. Whether you're looking to grow your social media audience, increase brand awareness, or drive revenue, we have the expertise and experience to help you achieve your goals.
Contact us today to learn more about how we can help your business succeed with online brand marketing.
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