Virtual Summits

Increased Brand Awareness: AHC National disaster response summit with state, government and multiple private sectors, conducted over 120 sessions with 60 more planned for 2023.
  • Lead generation for attendees : over 1,000 registrants per year
  • Lead generation for corporate sponsor : 2-3 $25K sponsors per year
  • Summit Funnel & Follow-Up automation : Doubled audience base every year 


Accelerate Your Brand Reach with a Virtual Summit

Engage Your Audience with Industry Perpspectives, Insights & Solutions
Accelerate Your Brand Reach with a Virtual Summit

Sales Funnels

Sales Funnels
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Supply Chain Marketplace: In response to COVID-19 supply-chain demand, Tier1 Marketing Solutions helped develop and launch the marketplace app solution - The National Vetted PPE Directory Service – a national, vetted online marketplace to connect PPE manufacturers, distributors, and suppliers in the US to institutional buyers.
  • Sales Funnel & Follow-Up automation - Custom integrated a sales funnel to the marketplace app
  • Go-To-Market Strategy - Launched 6 weeks after first lock down (May 2020).
  • Marketplace app development - Custom development to ensure privacy to the buyers and transparency to the sellers. Included a credit based account model for each repurchases
  • Lead generation for large PPE suppliers - Acquired over 200+ vetted suppliers to share inventory level (one of the highest during the pandemic)
  • Lead generation for institutional PPE buyers - successful generated marketplace demand using massive cold out reach to large institutional buyers (states, universities, hospitals, etc)


Marketing to Institutional Clients with Product Launch & Outreach Campaigns

How to Monitize Brand Awreness Investments
Marketing to Institutional Clients with Product Launch & Outreach Campaigns

Virtual Discussion Panels

Increased Brand Awareness: In response to COVID-19, Tier1 Marketing Solutions helped increase leads by 130% in nine months by promoting the Business Resilience Virtual Discussion Series - an niche educational resilience discussion series with state and multiple sectors, conducted over 90 sessions. 
  • Lead generation for attendees : Added over 1,000 new registrants past 18 months. 
  • Panel Funnel & Follow-Up automation: Increased audience email list open rate by 200%


Building a Loyal Brand with a Discussion Webinar Series

Grow Your Client Base by Providing Valuable Thought Leadership
Building a Loyal Brand with a Discussion Webinar Series

Course Funnels

Product Launch: Due to rapid loss of leadership in organizations with disaster response protocols, Tier1 Marketing Solutions helped build and promote a low priced, high value, multi-instructor course : STORM School - A New Trade School For Crisis Managers.
  • Lead Generation for students - Achieved and maintain a 20% conversion rate 
  • Course Funnel & Follow-Up automation - Add a high engagement onboarding sequence and outreach SOP
  • Qualified Sales leads - Created an evergreen sales generation solution in niche market


Qualifying High Ticket Prospects with  Subject Matter Expert (SME) Online Courses

Creating Effective Lead Generation & Evergreen Assets
Qualifying High Ticket Prospects with Subject Matter Expert (SME) Online Courses

Workshop Funnels

Workshop Funnels
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Product Launch: Disaster response protocols for electric utilities that save thousands of dollars. Tier1 Marketing Solutions helped build and promote a 2-Day Storm Preparedness Workshop for paid ticket registrations to a virtual 6-hour workshop.
  • Sales Generation for attendees - Sold out available seats @$500 each
  • Workshop Funnel & Follow-Up automation - Created an evergreen replay for recurring revenue


Generate Revenue & Qualified Leads with a Virtual Workshop

The Game-Changing "Invisable" Lead Strategy
Generate Revenue & Qualified Leads with a Virtual Workshop

445 Seaside, Honolulu, Hawaii, 96815

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STORM School creates an experience-based forum for public and private sector to come together to learn from seasoned, proven, experts who have decades of actual operational experience

COSTS

The Initial Offerings of STORM School Are Free

Courses

Tuesday, June 29, 2021
1:00PM – 5:00PM EST

1:00 - 1:15 PM - Welcome & Opening Remarks & Scenario for the Workshop

Laura Johnson, Director of Conferences, All Hazards Consortium
Kelly McKinney, Senior Director, Emergency Management & Enterprise Resilience, NYU Langone Health, AHC Board Member

1:15 - 1:50 PM - Equipping New Leaders: Becoming Better Able to Collaborate and Execute During Disasters


Mike Zappone: Managing Partner at Consult Mike Z, LLC, (retired operations executive in electric sector for 30+ years)

This session will discuss strategies and shortcuts on how to better prepare new disaster management leaders by understanding the what you organizations needs to equipment them with confidence, how to be prepared, and how to develop a seamless transition to new leaders dealing with any type of crisis. Topics will include: overcoming common myths; how to prioritize actions prior to, during, and after an incident; steps needed to activate a team; leveraging mentors; dealing with mistakes; and steps to leading efficiently to avoid pitfalls.

1:50 - 2:25 PM - Emergency Management 101: How Do We Prepare?

Anthony Hurley - Consultant, Utilities and Critical Infrastructure, Emergency Management & Physical Security Professional, (retired operations executive in electric sector for 30+ years)

This session will discuss how a broader disaster education can save your business. Topics will include understanding the current environment with mass retirements; the importance of networking and how to do it; overcoming common myths and obstacles to planning and exercises; how to be acting instead of reacting; strategies for planning; coordinating with government; how to maintain your plans annually.  

2:25 - 2:35 PM - Virtual Break 
2:35 - 3:10 PM : Navigating Crisis Logistics : Using Strategic Flexibility to Increase Productivity, Confidence, and Safety During Disasters

Aaron Strickland - Director of Business Development, Utilicon, (retired operations executive in electric sector for 30+ years)

This session will help participants learn how to better manage logistics dollars and your personnel safe through flexible logistics strategies during varying storm conditions. Topics will include understanding what safety and wellness of workers is worth to your company; how to develop contingencies in planning; planning considerations "blue sky" days; internal and external communications; managing expectations, working with your vendors; mutual assistance strategies, and networking with logistics experts.    

3:10 - 3:45 PM - Managing Storm Expenses : Don’t Let Un-Reimbursed Storm Dollars Destroy Your Bottom Line

Jim Nowak - Sr. Director, Operations, Products & Services, ARCOS, (retired operations executive in electric sector for 30+ years)

This session will help you understand to high level concepts on how to identify, manage, and recover the millions of disaster dollars being left on the table including: Avoid bottle-necking through back office staffing; managing resources better, recognize financial waste before it happens, and knowing what really matters most in storm cost management.

3:45 - 3:55 PM - Virtual Break 
3:55 - 4:30 PM - Predictive Impacts and Pro-active Planning: Using Data From the Past to Predict The Future

David Vanderbloemen - Principal Consultant at DV Consulting, LLC & Retired, (retired operations executive in electric sector for 30+ years)

This session will discuss how to use data and innovative technology to help raise credibility and trust when it matters most to your key internal and external stakeholders. Topics will touch upon how to leverage past storm related data and technologies to help predict future impacts; how to build
credibility and trust with internal and external stakeholders; how to ensuring senior leadership is in-sync; understanding the real connection between weather and your operations desk; developing simple Standard Operating Procedures; creating and adhering to a governance process, performing meaningful after action reviews to inform future disasters; and the financial, operational, branding, and customer satisfaction incentives for doing this.


4:30 - 5:00 PM - Closing Remarks

Laura Johnson, Director of Conferences, All Hazards Consortium
Tom Moran, Executive Director, All Hazards Consortium

*Agenda is subject to change.

Materials

Tuesday, June 29, 2021
1:00PM – 5:00PM EST

1:00 - 1:15 PM - Welcome & Opening Remarks & Scenario for the Workshop

Laura Johnson, Director of Conferences, All Hazards Consortium
Kelly McKinney, Senior Director, Emergency Management & Enterprise Resilience, NYU Langone Health, AHC Board Member

1:15 - 1:50 PM - Equipping New Leaders: Becoming Better Able to Collaborate and Execute During Disasters


Mike Zappone: Managing Partner at Consult Mike Z, LLC, (retired operations executive in electric sector for 30+ years)

This session will discuss strategies and shortcuts on how to better prepare new disaster management leaders by understanding the what you organizations needs to equipment them with confidence, how to be prepared, and how to develop a seamless transition to new leaders dealing with any type of crisis. Topics will include: overcoming common myths; how to prioritize actions prior to, during, and after an incident; steps needed to activate a team; leveraging mentors; dealing with mistakes; and steps to leading efficiently to avoid pitfalls.

1:50 - 2:25 PM - Emergency Management 101: How Do We Prepare?

Anthony Hurley - Consultant, Utilities and Critical Infrastructure, Emergency Management & Physical Security Professional, (retired operations executive in electric sector for 30+ years)

This session will discuss how a broader disaster education can save your business. Topics will include understanding the current environment with mass retirements; the importance of networking and how to do it; overcoming common myths and obstacles to planning and exercises; how to be acting instead of reacting; strategies for planning; coordinating with government; how to maintain your plans annually.  

2:25 - 2:35 PM - Virtual Break 
2:35 - 3:10 PM : Navigating Crisis Logistics : Using Strategic Flexibility to Increase Productivity, Confidence, and Safety During Disasters

Aaron Strickland - Director of Business Development, Utilicon, (retired operations executive in electric sector for 30+ years)

This session will help participants learn how to better manage logistics dollars and your personnel safe through flexible logistics strategies during varying storm conditions. Topics will include understanding what safety and wellness of workers is worth to your company; how to develop contingencies in planning; planning considerations "blue sky" days; internal and external communications; managing expectations, working with your vendors; mutual assistance strategies, and networking with logistics experts.    

3:10 - 3:45 PM - Managing Storm Expenses : Don’t Let Un-Reimbursed Storm Dollars Destroy Your Bottom Line

Jim Nowak - Sr. Director, Operations, Products & Services, ARCOS, (retired operations executive in electric sector for 30+ years)

This session will help you understand to high level concepts on how to identify, manage, and recover the millions of disaster dollars being left on the table including: Avoid bottle-necking through back office staffing; managing resources better, recognize financial waste before it happens, and knowing what really matters most in storm cost management.

3:45 - 3:55 PM - Virtual Break 
3:55 - 4:30 PM - Predictive Impacts and Pro-active Planning: Using Data From the Past to Predict The Future

David Vanderbloemen - Principal Consultant at DV Consulting, LLC & Retired, (retired operations executive in electric sector for 30+ years)

This session will discuss how to use data and innovative technology to help raise credibility and trust when it matters most to your key internal and external stakeholders. Topics will touch upon how to leverage past storm related data and technologies to help predict future impacts; how to build
credibility and trust with internal and external stakeholders; how to ensuring senior leadership is in-sync; understanding the real connection between weather and your operations desk; developing simple Standard Operating Procedures; creating and adhering to a governance process, performing meaningful after action reviews to inform future disasters; and the financial, operational, branding, and customer satisfaction incentives for doing this.


4:30 - 5:00 PM - Closing Remarks

Laura Johnson, Director of Conferences, All Hazards Consortium
Tom Moran, Executive Director, All Hazards Consortium

*Agenda is subject to change.

Objectives

Tuesday, June 29, 2021
1:00PM – 5:00PM EST

1:00 - 1:15 PM - Welcome & Opening Remarks & Scenario for the Workshop

Laura Johnson, Director of Conferences, All Hazards Consortium
Kelly McKinney, Senior Director, Emergency Management & Enterprise Resilience, NYU Langone Health, AHC Board Member

1:15 - 1:50 PM - Equipping New Leaders: Becoming Better Able to Collaborate and Execute During Disasters


Mike Zappone: Managing Partner at Consult Mike Z, LLC, (retired operations executive in electric sector for 30+ years)

This session will discuss strategies and shortcuts on how to better prepare new disaster management leaders by understanding the what you organizations needs to equipment them with confidence, how to be prepared, and how to develop a seamless transition to new leaders dealing with any type of crisis. Topics will include: overcoming common myths; how to prioritize actions prior to, during, and after an incident; steps needed to activate a team; leveraging mentors; dealing with mistakes; and steps to leading efficiently to avoid pitfalls.

1:50 - 2:25 PM - Emergency Management 101: How Do We Prepare?

Anthony Hurley - Consultant, Utilities and Critical Infrastructure, Emergency Management & Physical Security Professional, (retired operations executive in electric sector for 30+ years)

This session will discuss how a broader disaster education can save your business. Topics will include understanding the current environment with mass retirements; the importance of networking and how to do it; overcoming common myths and obstacles to planning and exercises; how to be acting instead of reacting; strategies for planning; coordinating with government; how to maintain your plans annually.  

2:25 - 2:35 PM - Virtual Break 
2:35 - 3:10 PM : Navigating Crisis Logistics : Using Strategic Flexibility to Increase Productivity, Confidence, and Safety During Disasters

Aaron Strickland - Director of Business Development, Utilicon, (retired operations executive in electric sector for 30+ years)

This session will help participants learn how to better manage logistics dollars and your personnel safe through flexible logistics strategies during varying storm conditions. Topics will include understanding what safety and wellness of workers is worth to your company; how to develop contingencies in planning; planning considerations "blue sky" days; internal and external communications; managing expectations, working with your vendors; mutual assistance strategies, and networking with logistics experts.    

3:10 - 3:45 PM - Managing Storm Expenses : Don’t Let Un-Reimbursed Storm Dollars Destroy Your Bottom Line

Jim Nowak - Sr. Director, Operations, Products & Services, ARCOS, (retired operations executive in electric sector for 30+ years)

This session will help you understand to high level concepts on how to identify, manage, and recover the millions of disaster dollars being left on the table including: Avoid bottle-necking through back office staffing; managing resources better, recognize financial waste before it happens, and knowing what really matters most in storm cost management.

3:45 - 3:55 PM - Virtual Break 
3:55 - 4:30 PM - Predictive Impacts and Pro-active Planning: Using Data From the Past to Predict The Future

David Vanderbloemen - Principal Consultant at DV Consulting, LLC & Retired, (retired operations executive in electric sector for 30+ years)

This session will discuss how to use data and innovative technology to help raise credibility and trust when it matters most to your key internal and external stakeholders. Topics will touch upon how to leverage past storm related data and technologies to help predict future impacts; how to build
credibility and trust with internal and external stakeholders; how to ensuring senior leadership is in-sync; understanding the real connection between weather and your operations desk; developing simple Standard Operating Procedures; creating and adhering to a governance process, performing meaningful after action reviews to inform future disasters; and the financial, operational, branding, and customer satisfaction incentives for doing this.


4:30 - 5:00 PM - Closing Remarks

Laura Johnson, Director of Conferences, All Hazards Consortium
Tom Moran, Executive Director, All Hazards Consortium

*Agenda is subject to change.

Professor

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Contact Us 

●  For speaker and logistics inquiries: [email protected]
●  For sponsorship inquiries: [email protected]
●  For partnership inquiries: [email protected]
●  For registration and IT-related inquiries: [email protected] or click on the yellow support button in lower right hand corner of this page. 

Award-winning Program Faculty

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