Effective lead generation strategy using virtual workshop results in 300% increase in client conversions and 96% lower event cost for All Hazards Consortium
" Builds an Audience Fast" - AHC
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Executive Summary
All Hazards Consortium (AHC) is a non-profit organization that brings together public and private sector stakeholders to address and mitigate all hazards facing communities across the United States.
The AHC was founded in 2005 to promote collaboration between the public and private sectors in responding to all hazards. The AHC is a member-based organization that represents the emergency management, homeland security, and business communities. The AHC's members include state and local government agencies, private sector companies, and non-profit organizations.
Number of Stakeholders: 10,000+
Industry: Disaster Response
HQ Location: Washington DC, area
Listen To The Overview
All Hazards Consortium (AHC) is a non-profit organization that brings together public and private sector stakeholders to address and mitigate all hazards facing communities across the United States.
Introduction
This case study outlines AHC's experience with the Storm Preparedness Workshop - an interactive crisis management leadership training. These virtual workshops were conducted to support virtual exercises and were designed to capture information and processes used by state and industry emergency managers to prepare, respond, and recover from disasters.
Background
In today's fast-paced business world, organizations often struggle to get their new hires up to speed quickly enough to prepare for potential crises. With constantly changing regulations, personnel changes, and increasing expectations from both internal and external stakeholders, it can be challenging to ensure a seamless transition for new team members. This is especially true when it comes to leadership roles in crisis management.
In response, AHC launched the Storm Preparedness Workshop - Disaster response protocols for electric utilities that save thousands of dollars
This unique trade workshop in the field of crisis management is designed to help organizations immediately take action and achieve results, regardless of their current level of experience.
The Storm Preparedness Workshop
Virtual Workshop : Businesses gain access to valuable resources and network with like-minded professionals, all while improving their own crisis management preparedness.
AHC identified a need for a forum that leverages the experiences of the electric sector, providing a support system to learn from experts who have served in leadership and mentoring roles.
These experts have a passion to pay it forward and allow others to learn from historical industry mistakes, helping to close the gap in both knowledge and experience transition.
The workshop consists of experienced instructors, 40+ years of storm response and crisis management experience.
- The workshop is open to all AHC members and non-members, with attendance requiring a paid registration.
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The workshop typically consists of 1-2 day and multiple objectives, each focused on a different aspect of business resiliency.
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Topics covered in past workshop sessions have included communication strategies, checklists, mitigation efforts, and discussion with the instructors.
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These express style public workshops were run to give organizations a taste of what to expect if they were as consultants. Multiple people from multiple organizations had a chance to experience the workshop.
Number of Instructors: 6+
Registration Rate: 17+%
Replay Watch Rate: 70%
Challenges
The AHC's mission is to promote the coordination of public and private sector resources to enhance the nation's ability to prepare for, respond to, and recover from all hazards. The AHC achieves this mission by facilitating communication and collaboration between its members and providing them with access to resources and information.
The AHC faced several challenges during its development and implementation, including:
"I was frustrated with the lack of results we were seeing from our live onsite event plans. I knew that leadership was important for our organization, but I wasn't sure how to make it work for us."
- Tom Moran, CEO of All Hazards Consortium
Solutions
To address limited resources and technical difficulties in planning and executing their virtual summit, the AHC implemented strategic partnerships with industry experts, and robust marketing strategies through various channels.
They also worked with Tier1 Marketing Solutions to ensure that the technical aspects of the virtual workshop were seamless and user-friendly.
- Strategic partnerships - AHC partnered with several experienced instructors with 40+ years of storm experience that already had established trust. These partnerships helped to increase the workshops’ visibility and attract a larger audience.
- Collaborative planning - AHC collaborated with its partners, communication director, and subject matter experts to plan and develop their workshop content. This approach allowed the team to leverage expertise and resources from multiple sources and develop a comprehensive and high-quality virtual workshop.
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Robust marketing - Tier1 Marketing Solutions developed a robust marketing strategy to promote AHC workshops. The team used various channels, including advertisement (PPC), social media, email marketing, and targeted outreach to relevant stakeholders, to reach a broad audience.
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Technical support - AHC worked with Tier1 Marketing Solutions to ensure that the technical aspects of the workshops, such as platform accessibility, workshop registration and payments were seamless and user-friendly.
" I was blown away by the results that we achieved with Tier 1 Marketing Solutions. Their team is incredibly knowledgeable and dedicated to their clients"
- Tom Moran, CEO of All Hazards Consortium
Results - Success Stories
Tier1 Marketing Solutions helped All Hazards Consortium (AHC) to drive sales and generate leads for their Storm Preparedness Workshop. Through targeted marketing campaigns, Tier1 was able to attract decision-makers from specific industries who were interested in AHC's consulting services. As a result, the workshop quickly sold out all available seats at a price point of $500 each. Tier1 also created an evergreen replay of the workshop and automated the follow-up process, resulting in recurring revenue for AHC.
Increased Conversions and Reduced Event Cost
Strategic Partnerships & Collaborative Planning:
300% increase in client conversions and 96% lower event cost
AHC's Storm Preparedness Workshop was able to achieve a significant increase in client conversions and a dramatic reduction in event cost. The strategic partnerships they formed helped increase the visibility of the workshops, and the collaborative planning ensured that the workshop content was comprehensive and high-quality.
Hosting a virtual workshop provided AHC’s attendees to gain valuable insights into crisis management preparedness while networking with like-minded professionals
Thanks to Tier 1 Marketing Solutions, we've been able to grow our organization's online brand audience. Their team really knows what they're doing when it comes to online brand marketing!. - All Hazards Consortium
Increased Audience Reach and Engagement
Virtual Workshop Success:
17% registration rate and a 70% replay watch rate
In today's crowded digital landscape, it's more important than ever to establish a strong brand presence online. Hosting a virtual workshop, such as the Storm Preparedness Workshop by AHC, results in a significant increase in audience reach and engagement. By leveraging strategic partnerships and collaborative planning, AHC was able to create a comprehensive and high-quality workshop that offered value to attendees.
The virtual format of the workshop allowed AHC to overcome limited attendance challenges and reach a larger audience while reducing costs associated with live, onsite events. Additionally, Tier1 Marketing Solutions' robust marketing campaign helped the workshop reach a broad audience, resulting in a 17% registration rate and a 70% replay watch rate.
Working with Tier 1 Marketing Solutions has been a game-changer for our organization. Thanks to their help, our brand is now more visible than ever before, and we're seeing a significant increase in brand recognition and loyalty. - AHC
Valuable Insights and Practical Knowledge for Crisis Management Roles
Workshop Provides Access to Resources & Networking Opportunities: Positive Feedback from Attendees
I'm thrilled to say that working with AHC and their effective online brand strategy has led to a significant increase in revenue for our organization. Their expertise in this area has been invaluable, and we look forward to continuing our partnership - AHC
Conclusion
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